This geometric stone logo, infused inside the design is the Chinese character "玉" (yu) which stands for jade.
The brainstorming process began with a visual study on the various geometric shapes. Hexagon, circles and other forms were explored with an oriental yet modern flair in mind. Our thoughts were to be represented through a minimal and memorable logo. Early stage brand colours include a light jade green, dark emerald green and blush.
The geometric stone logo is inspired by the marble patterns that runs through a piece of jade. The lines inside make up the Chinese character "玉" which represents jade.